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We finally know just about how many subscribers Hotstar has amassed over the years in India. “Approximately 8 million.”

Disney said on Wednesday that its eponymous streaming service now has over 50 million subscribers, nearly 8 million of whom are in India, where it launched its service atop Hotstar less than a week ago.

Five-year-old Hotstar is the most popular on-demand streaming service in India with more than 300 million users. The service and its operator, Indian network Star India, were picked up by Disney as part of its $71 billion deal with Fox last year.

For years, people in the industry have been curious about Hotstar’s premium subscriber base — to no luck. Most estimates have suggested it had about 1.5 million to 2 million subscribers. Executives at rival firms have expected that figure to be lower.

In fact, a months-long analysis conducted by one streaming firm in India concluded recently that there were 2 million paying subscribers for music and video services. So 8 million is a huge milestone.

But ARPU that Disney will clock from these 8 million subscriber is going to be far lower. Disney+ Hotstar is available in India at a yearly subscription cost of about $20. (That’s the revised subscription cost. Prior to Disney+’s launch in India, Hotstar charged about $13.) The service also offers a lower-cost tier that costs less than $5.5 a year.

And for that $20 a year, subscribers of Disney+ Hotstar get access to a wide-ranging catalog that includes access to Disney Originals in English as well as several local languages, live sporting events, dozens of TV channels, and thousands of movies and shows, including some sourced from HBO, Showtime, ABC and Fox that maintain syndication partnerships with the Indian streaming service.

“I think everyone is still trying to sort out the right pricing. It’s true the average Indian consumer is used to far lower prices and can’t afford more. However, we need to focus on the consumers likely to buy this, who have the requisite broadband access and income, etc,” Matthew Ball, former head of strategic planning for Amazon Studios, told TechCrunch in a recent conversation.

Disney+ competes with more than three dozen international and local players in India, including Netflix, Amazon Prime Video, Times Internet’s MX Player (which has over 175 million monthly active users), Zee5, Apple TV+ and Alt Balaji, which has over 27 million subscribers. According to industry estimates, Amazon Prime Video has fewer than 5 million subscribers, and Netflix, fewer than 2 million.

Most of these services monetize their viewers through ads, and have kept their monthly subscription price below $3.

Read more: https://techcrunch.com/2020/04/08/disney-plus-hotstar-subscribers-india/

Reliance Jio, a three-and-a-half-year-old subsidiary of India’s most valued firm Reliance Industries, may have attracted the attention of an American giant: Facebook.

The social conglomerate is in talks to acquire a 10% stake in the Indian telecom operator, the Financial Times reported Tuesday. The size of the deal, the paper said, was in “multi-billion dollars.”

Analysts at Bernstein value Jio at more than $60 billion. Mukesh Ambani, India’s richest man who runs Reliance Industries, has poured over $25 billion into Reliance Jio over the years.

Reliance Jio, which began its commercial operation in the second half of 2016, upended the local telecom market by offering bulk of 4G data and free voice calls for six months.

The telco kickstarted a price war that saw local network providers Vodafone and Airtel quickly move to revise their data plans and mobile tariffs. But they struggled to match the offerings of Jio, which has amassed over 370 million subscribers to become the top telecom operator in the country.

Reaching those users might interest Facebook, which attempted and failed to expand its free internet initiative, Free Basics, in India. (The company has since expanded Express Wi-Fi to India — though its potential and scale remains comparatively small.)

Reliance Jio also owns a suite of services including music streaming service JioSaavn, on-demand live television service JioTV and payments service JioPay.

Earlier this year, Reliance Industries announced JioMart, a joint venture between Reliance Jio and Reliance Retail, the nation’s largest retail chain, to soft-launch an e-commerce business.

In recent quarters, Facebook, which is beginning to see competition from ByteDance’s TikTok in India, has started to take interest in local startups. Last year, the firm made an investment in social commerce Meesho; and last month, it wrote a check to edtech startup Unacademy.

Ajit Mohan, VP and managing director of Facebook India, told TechCrunch in an interview last year that the company was open to engaging with startups that are building solutions for the Indian market for more investing opportunities. “Wherever we believe there is opportunity beyond the work we do today, we are open to exploring further investment deals,” he said.

Facebook and Reliance Jio declined to comment.

Read more: https://techcrunch.com/2020/03/24/facebook-in-talks-to-acquire-stake-in-top-indian-telco-reliance-jio-report-says/

Raised to hide her low caste, Yashica Dutts new book traces her realisation that her history is one of oppression, not shame

Pretending not to be a Dalit took a heavy toll on the young Yashica Dutt.

Her mother, Shashi, was so determined to protect her three children from the discrimination of the Hindu caste system that relegates Dalits to the periphery of society that she pretended the family were Brahmin.

Shashi worked hard to find the money throw birthday parties, have curtains on the windows, and to follow traditional rituals correctly. But for the children it meant that one wrong word or gesture while playing with friends or buying sweets from a shopkeeper could expose the lie.

It was only after she had grown up, that Dutt, a writer and journalist, began to understand the trauma of her childhood. When she began therapy in New Delhi six years ago, she simply asked her analyst: Help me to live.

I was always second-guessing myself, wondering if I had said the right thing, asking myself would upper caste people with happier childhoods have said it better or done it differently? I had so much doubt from feeling like an imposter, she says.

Dutt recounts the story in her book, Coming Out as Dalit.It tells of her mothers ambition to overcome poverty and give her children an education, without support and with an alcoholic husband. Dutt went to boarding school and then studied at St Stephens, perhaps the most prestigious university in India. She worked as a journalist in New Delhi and pursued a masters at Columbia University in New York, where she now lives and works for an advertising agency.

In the US Dutt, 34, discovered a parallel with her own experience. She heard some lighter-skinned African Americans talk of how they used to pass as white, assuming certain habits, tastes, language and mannerisms, just as her mother had mimicked those of upper caste Hindus.

As part of her book tour, Dutt was back in India appearing at the Jaipur Literature Festival last month; when the Guardian met her in a New Delhi cafe, she cut a striking figure with her wavy hair, black leather jacket and hands flashing with chunky rings.

Guilt entered her soul early and settled into sediment, she says. First it was guilt at her mother educating her when she could not afford it. Then it was guilt at having survived and enjoyed opportunities for education that so many in her community had never had and never would.

Her parents, though poor, were educated and lived in a city (Ajmer in Rajasthan) rather than a village and that allowed the family to conceal its caste in a way that is impossible for the majority of Indias approximately 200 million Dalits who live in rural areas.

Conversely, Dutt is concerned about the absence of guilt among upper caste Indians. While some white people joined the civil rights moment in the US or the anti-apartheid movement in South Africa, the upper castes are nowhere to be seen in the Dalit struggle against discrimination, she says.

On the contrary, she says, there isnt even the same kind of open discourse here of the kind you have in the US about racism, white supremacy, which is all mainstream. Instead of acknowledging discrimination, upper caste Indians, instead of taking responsibility, have deluded themselves into thinking they are already living in a post-caste society.

She marks parallels with America in the wilful innocence that James Baldwin wrote of in that white Americans failed to understand what they had done to African Americans and that the race problem was their problem.

At Columbia, she was astounded to find black, Hispanic and gay classmates openly sharing their stories of discrimination without feeling any need to hide. Their accounts did not lead to the kind of social isolation she used to fear, but rather elicited sympathy from fellow students.

Even Dutts moments of triumph as a young girl, she says, were accompanied by self-flagellation. After much imploring by Shashi, she was finally accepted by Mussoorie Public School where her mother hoped she would pick up all the remaining social markers of upper caste culture from the other girls that she would need throughout her life to blend in.

Dutt came top of her class. I felt nothing. To my mind, if someone like me could score so well, then this school couldnt be all that great, she says.

Caste haunted Dutt, who choose to work as a fashion journalist in India, eschewing politics for fear that in writing a story or expressing an opinion she might reveal her caste. The fear of being outed was a permanent cloud. If people knew, would they even sit next to me?

It was not until 2016, in New York, that Dutt felt able to come out. That year, suicide of a Dalit student, Rohith Vemula, at Hyderabad University, was a huge story in India. His last letter began: My birth is my fatal accident.

Unlike me, Rohith did nothing to bury his Dalitness. Instead, he used it to stand up for Dalit students at Hyderabad University, she writes in her book. His pride and courage despite enjoying none of her advantages prompted Dutt to write a Facebook post announcing her real caste. Vemulas death, she wrote, made me realise that my history is one of oppression, not shame.

Read more: https://www.theguardian.com/global-development/2020/feb/19/coming-out-as-dalit-how-one-indian-author-finally-embraced-her-identity

The growing market of fantasy sports in India may soon have a new and odd entrant: ShareChat .

The local social networking app, which in August last year raised $100 million in a financing round led by Twitter, has developed a fantasy sports app and has been quietly testing it for six months, two sources familiar with the matter told TechCrunch.

ShareChat’s fantasy sports app, called Jeet11, allows betting on cricket and football matches and has already amassed more than 120,000 registered users, the sources said. The app, or its website, does not disclose its association with ShareChat.

A ShareChat spokesperson confirmed the existence of the app and said the startup was testing the product. “This is presently at an experimentation stage. Based on the outcome of the experiment, we will decide on the future of the product,” the spokesperson said.

Jeet11 is not available for download on the Google Play Store due to the Android maker’s guidelines on sports fantasy apps, so ShareChat has been distributing it through Xiaomi’s GetApps app store and the Jeet11 website (which offers the app installation file), and has been promoting it on Instagram. It is also available as a web app.

Fantasy sports, a quite popular business in many markets, has gained some traction in India in recent years. Dream11, backed by gaming giant Tencent, claimed to have more than 65 million users early last year. It has raised about $100 million to date and is already valued north of $1 billion.

Bangalore-based MPL, which counts Sequoia Capital India as an investor and has raised more than $40 million, appointed Virat Kohli, the captain of the Indian cricket team, as its brand ambassador last year.

In the last two years, scores of startups have emerged to grab a slice of the market, and the vast majority of them are focused on cricket. Cricket is the most popular sport in India, just ask Disney’s Hotstar, which claimed to have more than 100 million daily active users during the cricket season last year.

Or ask Facebook, which unsuccessfully bid $600 million to secure streaming rights of the IPL cricket tournament. It has since grabbed rights to some cricket content and appointed the Hotstar chief as its India head.

So it comes as no surprise that many sports betting apps have signed cricketers as their brand ambassador. Hala-Play has roped in Hardik Pandya and Krunal Pandya, while Chennai-based Fantain Sports has appointed Suresh Raina.

But despite the growing popularity of fantasy sports apps, where users pick players and bet real money on their performances, the niche is still sketchy in many markets that consider it betting. In fact, Twitter itself restricts promotion of fantasy sports services in many markets across the world.

In India, too, several states, including Assam, Arunachal Pradesh, Odisha, Sikkim and Telangana, have banned fantasy sports betting. Jeet11 currently requires users to confirm that they don’t live in any of the restricted states before signing up for the service.

“It doesn’t help matters either that the fantasy sports business’ attempts at legitimacy involve trying to be seen as video games — a cursory glance at a speakers panel for any Indian video game developer event is evidence of this — rather than riding on its own merits,” said Rishi Alwani, a long-time analyst of Indian gaming market and publisher of news outlet the Mako Reactor.

An executive who works at one of the top fantasy sports startups in India, speaking on the condition of anonymity, said that despite handing out cash rewards to thousands of users each day, it is still challenging to retain customers after the conclusion of any popular cricket tournament. “And that’s after you have somehow convinced them to visit your website or download the app,” he said.

For ShareChat, which has been exploring ways to monetize its 60 million-plus users and posted a loss of about $58 million on no revenue in the financial year ending March 31; that’s anything but music to the ears. In recent months, the startup, which serves users in more than a dozen local languages, has been experimenting with ads. ShareChat has raised about $223 million to date.

Read more: https://techcrunch.com/2020/02/06/twitter-backed-sharechat-eyes-fantasy-sports-in-india/

TikTok, the fast-growing user-generated video app from China’s ByteDance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. And today it’s announcing a deal that helps pave the way for a global launch of it. It has inked a licensing deal with Merlin, the global agency that represents tens of thousands of independent music labels and hundreds of thousands of artists, for music from those labels to be used legally on the TikTok platform anywhere that the app is available.

The news is significant because this is the first major music licensing deal announced by TikTok as part of its wider efforts in the music industry. Notably, it’s not the first: I’ve confirmed TikTok has actually secured other major labels but has been restricted from going public on the details.

The Merlin deal is therefore a template of what TikTok is likely signing with others: it includes both its mainstay short-form videos — where music plays a key role (the app, before it was acquired by ByteDance, was even called “Musically”) — as well as new music streaming services.

Specifically, a source close to TikTok has confirmed to TechCrunch that the licensing deal covers its upcoming music subscription service Resso.

Resso was long-rumoured and eventually spotted in the wild at the end of last year when ByteDance tested the app in India and Indonesia. ByteDance owns the Resso trademark, so it’s a good bet that it will make its way to other markets soon. (Possibly with features that differentiate this later entrant from others in the market? Recall ByteDance acquired an AI-based music startup called Jukedeck last year.)

“Independent artists and labels are such a crucial part of music creation and consumption on TikTok,” said Ole Obermann, global head of music for TikTok, in a statement. “We’re excited to partner with Merlin to bring their family of labels to the TikTok community. The breadth and diversity of the catalogue presents our users with an even larger canvas from which to create, while giving independent artists the opportunity to connect with TikTok’s diverse community.”

Music is a fundamental part of the TikTok experience, and this deal covers everything that’s there today — videos created by TikTok users, sponsored videos created for marketing — as well as whatever is coming up around the corner.

A music streaming app, which TikTok has reportedly been gearing up to launch for some time, is one way that the company could help generate revenue. Despite being one of the most popular apps of 2019, monetisation has largely eluded the company up to now.

One reason why monetising may happen is because of the lack of deals at the other end of the chain. As of December, TikTok reportedly had yet to sign any deals with the “majors” — Sony Music, Warner Music and Universal Music. From what we understand, Merlin is the first big deal of its kind announced by the company, but others are already in place.

In any case, the company is ramping up its bigger music operation.

Obermann, who was hired away from Warner Music last year, in turn hired another former Warner colleague, Tracy Gardner, who now leads label licensing for the company. And just yesterday, the company opened an office in Los Angeles, the heart of the music industry.

The move to bring more licensed music usage to TikTok (and other ByteDance apps) is significant for other reasons, too.

On one hand, it’s about labels trying to evolve with the times, collecting revenues wherever audiences happen to be, whether that is in short-form user-generated video, in advertising that runs alongside that or in a new music service capitalising on the new vogue for streamed media.

“This partnership with TikTok is very significant for us,” said Jeremy Sirota, CEO, Merlin, in a statement. “We are seeing a new generation of music services and a new era of music-related consumption, much of it driven by the global demand for independent music. Merlin members are increasingly using TikTok for their marketing campaigns, and today’s partnership ensures that they and their artists can also build new and incremental revenue streams.”

Times are changing in the music industry. Sirota himself only joined Merlin earlier this month, after working on music efforts at Facebook for the last couple of years (and before that at Warner Music, like TikTok’s two key executives).

On the other hand, the deal is significant also because it underscores how TikTok is increasingly working to legitimise itself in the wider tech and media marketplace.

While ByteDance’s acquisition of TikTok continues to face regulatory scrutiny, the company has been working on ways to assert its independence from China’s control, which has included many clarifications about where its content is hosted (not China! it says) and even a search for a new U.S.-based CEO. On another front, more licensing deals should also help the company with the many legal and PR issues that have been hanging over it concerning how it pays out when music is used in its popular app.

Updated with clarification that Obermann works for TikTok, not ByteDance, and the news that there are other music deals in place that have yet to be announced.

Read more: https://techcrunch.com/2020/01/23/tiktok-inks-licensing-deal-with-merlin-to-use-music-from-independent-labels-in-videos-and-new-resso-streaming-service/

Most in tech would agree that following the launch of Alexa and Google Home devices, the “Voice Era” is here. Voice assistant usage is at 3.3 billion right now; by 2020, half of all searches are expected to be done via voice. And with younger generations growing up on voice (55% of teens use voice search daily now), there’s no turning back.

As we’ve reported, the voice-based ad market will grow to $19 billion in the U.S. by 2022, growing the market share from the $17 billion audio ad market and the $57 billion programmatic ad market.

That means that voice shopping is also set to explode, with the volume of voice-based spending growing twenty-fold over the next few years due to voice-based virtual assistant penetration, as well as the rapid consumer adoption of home-based smart speakers, the expansion of smart homes and the growing integration of virtual assistants into cars.

That, combined with the popularity of digital media — streaming music, podcasts, etc. — has created greenfield opportunities for better brand engagement through audio. But brands have struggled to catch up, and there have not been many ways to capitalise on this.

So a team of people who co-founded and worked at Zvuk, a leading music streaming service in Eastern Europe, quickly understood why there is not a single profitable music streaming company in the world: subscription rates are low and advertisers are not excited about audio ads, due to the measurement challenges and intrusive ad experience.

So, they decided to create SF-based company Instreamatic, a startup which allows people to talk at adverts they see and get an AI-driven voice response, just as you might talk to an Alexa device.

Thus, the AI powering Instreamatic’s voice-driven ads can interpret and anticipate the intent of a user’s words (and do so in the user’s natural language, so robotic “yes” and “no” responses aren’t needed). That means Instreamatic enables brands which advertise through digital audio channels (streaming music apps, podcasts, etc.) to now have interactive (and continuous) voice dialogues with consumers.

Yes, it means you can talk to an advert like it was an Alexa.

Instead of an audio ad playing to a listener as a one-way communication (like every TV and radio ad before it), brands can now reach and engage with consumers by having voice-interactive conversations. Brands using Instreamatic can also continue conversations with consumers across channels and audio publishers — so fresh ad content is tailored to the full history of each listener’s past engagements and responses.

An advantage of the platform is that people can use their voice to set their advertising preferences. So, when a person says “I don’t want to hear about it ever again,” brands can optimize their marketing strategy either by stopping all remarketing campaigns across all digital media channels targeted to that person, or by optimizing the communication strategy to offer something else instead of the product that was rejected. If the listener expressed interest or no interest, Instreamatic would know that and tailor future ads to match past engagement — providing a continuous dialogue with the user.

Its competitor is AdsWizz, which allows users to shake their phones when they are interested in an ad. This effectively allows users to “click” when the audio ad is playing in the background. One of their recent case studies reported that shaking provided 3.95% interaction rates.

By contrast, Instreamatic’s voice dialogue marketing platform allows people to talk to audio advertising, skipping irrelevant ads and engaging in interesting ones. Their recent case study claimed a much higher 13.2% voice engagement rate this way.

The business model is thus: when advertisers buy voice dialogue ads on its ad exchange, it takes a commission from that ad spend. Publishers, brands and ad tech companies can license the technology and Instreamatic charges them a licensing fee based on usage.

Instreamatic has now partnered with Gaana, India’s largest music and content streaming service, to integrate Instreamatic into Gaana’s platform. It has also partnered with Triton Digital, a service provider to the audio streaming and podcast industry.

This follows similar deals with Pandora, Jacapps, Airkast and SurferNETWORK.

All these partnerships means the company can now reach 120 million monthly active users in the United States, 30 million in Europe and 150 million in Asia.

The company is headquartered in San Francisco and London, with a development team in Moscow, and features Stas Tushinskiy as CEO and co-founder. Tushinskiy created the digital audio advertising market in Russia prior to relocating to the U.S. with Instreamatic. International Business Development head and co-founder Simon Dunlop previously founded Bookmate, a subscription-based reading and audiobook platform, DITelegraph Moscow Tech Hub and Zvuk.

Read more: https://techcrunch.com/2019/12/19/instreamatic-signs-deals-to-allow-people-to-talk-to-adverts-on-streaming-services-like-an-alexa/

Following the recent news about the Badoo and Bumble and Badoo exit there is more consolidation in the dating app space. It seems many dating apps are running for the exits ahead of the launch of dating on Facebook.

The Dating.com Group – an investment of SDVentures – has acquired Dil Mil, a San Francisco-based dating app for expats from India and other South Asian countries. The acquisition was via a combination of cash and Dating.com Group stock. According to Dating.com, the deal values the company at up to $50 million.

CEO and founder KJ Dhaliwal will continue to manage the company and will join Dating.com Group’s M&A and Strategy committees, as well as the Dating.com Group Advisory Board.

Dil Mil has effectively become the ‘Tinder for South Asians’, has over 1 million users in the US, UK, & Canada, and has spread its influence both via the app, as well as events, music, and art. It’s run campaigns with Bollywood superstars like Shilpa Shetty, “Love is” with leading South Asian influencers, and events like the Sessions Music Festival in New York City.

The portfolio of Dating.com Group already includes numerous brands including Dating.com, DateMyAge, LovingA, Tubit, AnastasiaDate, ChinaLove and others.

Dhaliwal said in a statement: “When we started Dil Mil, our vision was to empower the world to find love. I’m glad Dil Mil can continue to realize this vision with the support of Dating.com Group. As the dating app market becomes more competitive with companies like Facebook entering, we wanted to partner with a strong strategic player in this space.”

The idea for Dil Mil came to him after he realized his friends and family were having a hard time finding partners. He saw an opportunity to build a modern, reliable, safe platform specifically for South Asians to connect with each other. Existing methods like arranged marriages were outdated, while services offered by other apps were just not culturally appropriate.

Maria Sullivan (Vice President of Dating.com Group & Board Director at Dil Mil) commented: “Dating.com Group sees great potential in Indian and other South Asian markets. Dil Mil’s small yet talented team managed to build the leading company in its niche. The team will continue to manage the company while Dating.com Group will provide additional resources to help Dil Mil grow further. Dating.com Group plans to continue to acquire successful companies in the social discovery space.”

On average, Indians have the highest family income and postgraduate education ratio among foreign-born populations in America. The Indian diaspora is the largest in the world (30 million people). Continued growth is also expected since India is on pace to have the world’s largest population, surpassing China around 2027.

Read more: https://techcrunch.com/2019/11/25/dating-com-acquires-dil-mil-app-for-south-asian-expats-as-dating-apps-consolidate/

Before Google moves to bring its human-sounding robot calling service Duplex to help users automate their interactions with businesses to international markets, an Indian giant is deploying its own solution to get a jumpstart on the local market.

Reliance Jio today unveiled AI-powered Video Call Assistant service that will allow businesses to automate their customer support and other communications. The service, built in collaboration with Radisys, a U.S.-based subsidiary of Reliance Industries, can be accessed via a 4G phone call and does not require installation of any additional app, Jio said.

Executives of Reliance Jio demonstrated the technology on Monday at the third installment of Indian Mobile Congress, similar to but not affiliated with the trade show Mobile World Congress. They said they have already courted a number of customers for this service, including HDFC Bank.

In the demo, a user dials a regular phone number and sees a video chat option. Once tapped, the user is greeted by a pre-recorded video message from a human. To demonstrate the AI’s capabilities, an executive of Reliance Jio asked the bot what was the interest rate on personal loans. The human-looking bot was able to answer the question without any delay.

The company, which became the largest telecom operator in India in three years, is also offering audio and text bot options to brands, executives said. “It may be a large business or small, our bot service is built for all,” one of the two executives said.

reliance

Image: Manish Singh / TechCrunch

The company said its developer toolkit — called Jio Bot Maker — will allow brands to build and deploy the AI assistant in “just five minutes.”

The company is hoping to address the “current customer pain points like endless call-hold music or seemingly never-ending IVR wait-times,” it said, as it looks to court more businesses in the country.

Earlier this year, Reliance Jio inked a deal with Microsoft to bring Office 365 and other services from the Redmond-headquartered giant to small businesses in India for subsidized cost.

The company has also developed a point-of-sale machine that its agents are increasingly trying to sell to neighborhood stores in the nation. Popularly known as kirana stores, these millions of mom and pop shops dot the entire country.

Reliance Industries, parent firm of Reliance Jio and the largest industrial house in the nation, also operates the largest retail chain in the country, called Reliance Retail. Despite billions of dollars spent on India’s e-commerce market, online sales still amount for just 3% of the overall sales in the nation, according to industry estimates.

The person who appears on the video chat could be replaced by anyone from the CEO of a company to a brand ambassador, Reliance Jio said. “We aim to democratize AI by enabling small businesses to create their own AI-based Bot with no coding and with minimal effort,” it added.

The company plans to introduce support for multiple languages to its bot service and serve “millions of businesses” across various industries in India.

Jio did not reveal when it plans to launch the developer kit to the public, but a spokesperson told TechCrunch that it will be made available “in the near future.”

Jio has made no secret that it wants to develop AI assistants to help businesses. Last year, it acquired Haptik, a Mumbai-based startup that develops “conversational” platforms and virtual assistants. The size of the deal was $100 million.

Aakrit Vaish, co-founder and CEO of Haptik, told TechCrunch in an interview earlier that the startup was developing voice bots.

Read more: https://techcrunch.com/2019/10/14/indias-reliance-jio-unveils-video-call-assistant-to-help-businesses-automate-customer-support/

Paytm, India’s biggest mobile payments firm, now has 10 million customers in Japan, the company said as it pushes to expand its reach in international markets. Paytm entered Japan last October after forming a joint venture with SoftBank and Yahoo Japan called PayPay.

In addition to 10 million users, PayPay is now supported by 1 million merchant partners and local stores in Japan, Vijay Shekhar Sharma, founder and CEO of Paytm said Thursday. The mobile payments app has clocked more than 100 million transactions to date in the nation, he claimed. In June, PayPay had 8 million users.

“Thank you India 🇮🇳 for your inspiration and giving us chance to build world class tech…,” he posted in a tweet.

Like in India, cash also dominates much of the daily transactions in Japan. Large medical clinics and supermarkets often refuse to accept plastic cards and instead ask for cash. This encouraged Paytm, which also has presence in Canada, to explore the Japanese market.

And it has the experience, capital and tech chops to achieve it. The mobile payments app has amassed more than 250 million registered users in India. Most of these customers signed up after the Indian government invalidated much of the cash in the nation in late 2016.

PayPay competes with a handful of local players in Japan. Its biggest competition is Line, an instant messaging app that has followed China’s WeChat model to aggressively expand its offerings in recent years.

Like PayPay, Line also has no shortage of money. Earlier this year, it announced a ¥30 billion ($282 million) reward campaign to boost usage of its payments service. Line has more than 80 million users in Japan, 32 million of whom used its payments service as of February this year. There are about 120 million internet users in Japan.

PayPay maintains a ¥10 billion ($94 million) marketing campaign of its own, as part of which customers who make a certain number of transactions and participate in referral programs earn some money. In a statement, PayPay said Thursday that moving forward it “will strive to create a society where people can buy anything through cashless payments in every corner of the country with a safe and secured service for our users.”

Read more: https://techcrunch.com/2019/08/08/paypay-10m-users/

Netflix said on Wednesday that it will roll out a cheaper subscription plan in India, one of the last great growth markets for global companies, as the streaming giant scrambles to find ways to accelerate its slowing growth worldwide.

The company added 2.7 million new subscribers in the quarter that ended in June this year, it said today, far fewer than the 5 million figure it had forecasted earlier this year.

The company said lowering its subscription plan, which starts at $9 in the U.S., would help it reach more users in India and expand its overall subscriber base. The new plan will be available in India in Q3. According to third-party research firms, Netflix has fewer than 2 million subscribers in India.

Netflix started to test a lower-priced subscription plan in India and some other markets in Asia late last year. The plan restricts the usage of the service to one mobile device and offers only the standard definition viewing (~480p). During the period of testing, which was active as of two months ago, the company charged users as low as $4.

The company did not specify the exact amount it intends to charge users for the cheaper mobile-only plan. During the testing period, Netflix also provided some users the option to get a subscription that would only last for a week. The company also did not say if it intended to bring the cheaper plan to other markets. TechCrunch has reached out to Netflix for more details. (Update: Netflix declined to elaborate at this point.)

“After several months of testing, we’ve decided to roll out a lower-priced mobile-screen plan in India to complement our existing plans. We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below $5),” the company said in its quarterly earnings report.

The India challenge

Selling an entertainment service in India, the per capita GDP of which is under $2,000, is extremely challenging. The vast majority of companies that have performed exceedingly well in the nation offer their products and services at a very low price.

Just look at Spotify, which entered India earlier this year and for the first time decided to offer full access to its service at no cost to local users. Even its premium option that features playback in higher quality costs Rs 119 ($1.6) per month.

That’s not to say that winning in India, home to more than 1.3 billion people, can’t be rewarding. Disney-owned streaming service Hotstar, which offers 80% of its content catalog at no cost, has amassed more than 300 million monthly active users. There are about 500 million internet users in India, according to industry reports.

In fact, Hotstar set a global record for most simultaneous views to a live event — about 25.3 million users — during the recently concluded ICC cricket world cup. It broke its own previous records. Hotstar’s free offering comes bundled with ads, while its ad-free premium option costs Rs 999 ($14.5) for year-long access.

Amazon, another global rival of Netflix, bundles its Prime Video streaming service in its Prime membership, which includes access to faster delivery of packages and its music service, for Rs 999 a year.

For Netflix, the decision to lower its pricing in India comes at a time when it has hiked the subscription cost in many parts of the world in recent quarters. In the U.S., for instance, Netflix said earlier this year that it would raise its subscription price by up to 18%.

During a visit to India early last year, Netflix CEO Reed Hastings said the country could eventually emerge as the place that would bring the next 100 million users to his platform. “The Indian entertainment business will be much larger over the next 20 years because of investment in pay services like Netflix and others,” he said.

So far, Netflix has largely tried to lure customers through its original series. (Many popular U.S. shows such as NBC’s “The Office” that are available on Netflix’s U.S. catalog are not offered in its India palate.) The company, which has produced more than a dozen original shows and movies for India, this week unveiled five more that are in the pipeline.

“We are seeing nice, steady increases in engagement in India. Growth in that country is a marathon and we are in it for the long haul,” Ted Sarandos, chief content officer at Netflix, said during an earnings call today.

Read more: https://techcrunch.com/2019/07/17/netflix-lower-price-india-plan/