Winners collected awards in the shape of sex toys at the ceremony for the pornography streaming giant
Winners at the inaugural awards ceremony of the pornography streaming giant Pornhub accepted giant trophies in the shape of dildos, in one instance from a naked presenter, at the behest of its co-creative director Kanye West.
The ceremony, held at the Belasco Theater in Los Angeles, was set in the year 6918 and saw performers collect custom phallic statuettes for categories including top female solo performer and top fetish performer. Kanye has designed a bespoke erotica-inspired award statue for each of tonights unique categories, stated a press release.
West and his creative company DONDA designed the show in collaboration with longtime associate Willo Perron, who has also served as creative director to artists including Jay-Z, St Vincent and the xx.
Wests fashion label Yeezy dressed the presenters, who appeared on a set surrounded by large video screens featuring works by the transgressive American erotic film-maker Richard Kern. The ceremony was streamed in virtual reality on Pornhub and Wests site.
West performed at the event along with Teyana Taylor, an R&B artist signed to his GOOD Music label, Young MA, Blackbear and Dana Dentata. He also premiered a music video directed by Spike Jonze for a new song called I Love It featuring the rapper Lil Pump. The ceremony was hosted by adult film star Asa Akira.
Pornhub granted West a lifetime of free premium membership after he mentioned the site on a recent Jimmy Kimmel Live! appearance. Asked by Kimmel, Do you feel like your attitude toward women has changed since having daughters? West responded: No, I still look at Pornhub.
GOOD Music released five albums this summer, including Wests eighth solo album, Ye. Despite poor reviews, it became his eighth US No 1 record. West is currently working on music with fellow Chicago artist Chance the Rapper.
Read more: https://www.theguardian.com/music/2018/sep/07/kanye-west-creative-directs-inaugural-pornhub-awards